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This web site has the following in the web page, "We use cookies to give you a better experience." Our analyzers noticed that the web page also stated " Further information about our cookie policy can be found in our privacy policy." The Website also said " Looking for a standard bike quote? If you need a quote for your bike insurance youve come to the right place. Multi-rider, multi-bike? Weve got it covered. Own a classic bike? If you have a bike over 20 years old and are over 25, we can give you an online quote in just a few minutes for up to 4 riders and 1 bike. Get a classic bike quote." The website's header had bike as the most important optimized keyword. It is followed by bike insurance, bike insurer, and biker which isn't as highly ranked as bike. The next words ebikeinsurance.co.uk uses is bikes. cheap was included and might not be understood by search engines.